Broker Check
Robert Berz

Robert Berz

Founder and Principal, Berz Financial Partners

Bob Berz is a lifelong resident of Chattanooga, Tennessee and became interested in the life insurance business as a student at the University of Tennessee, while completing his degree in Finance and Insurance. After military service, he began his life insurance career with early involvement in industry affairs. Bob became a Life and Qualifying member of the Million Dollar Round Table, serving as local president of the National Association of Life Underwriters, American Society of Chartered Life Underwriters and the Estate Planning Council. He is a member of the Association for Advanced Life Underwriting and received his CLU designation from the American College in 1975. Bob is a Registered Representative with Lion Street Financial and an Investment Advisor Representative with Lion Street Financial and the founding principal of Bluffview Insurance Group.


Bob’s focus has always been on personal planning with emphasis on preserving estate values, wealth accumulation and retirement planning. He serves on numerous local, regional and national boards that relate to race relations, public education, and community involvement. Bob enjoys travel and nature photography, but his personal interests and hobbies center around his family – wife Jane and their seven children.

Million Dollar Round Table® (MDRT) is a global, independent association of life insurance and financial services professionals, who demonstrate professional knowledge, strict ethical conduct, and outstanding client service. MDRT members must annually complete an application, submit certifying letters, and pay dues. Belonging to MDRT is not indicative of the financial advisor's future performance, should not be construed as an endorsement, and is no guarantee as to the future investment success.